Category Archives: Internet Marketing

How Uncomfortable Are You Willing to Get

Are you starting a business or setting yourself a goal to do something new?

Are you going to treat it like a new years resolution or are you committed to it?

Most people say they want something but they give up really easily…Why is that?

Well the reason is really simple:
While we say that we want something….what we are really thinking is I’ll give this a go for a while and if it works then I’ll do it.

Does that sound insane to anyone else? I’m not pointing fingers at anyone here with that statement because I have done this too.

The idea that I’ll do a little work and see if it becomes massively successful and then i’ll do more work just seems completely backward now. We’ve all heard of overnight successes in the music industry or an actor who nobody knew yesterday is suddenly on every paper this morning.

Do you think that they really became an overnight success by luck…..that somebody spotted their talent and made them a ┬ásuperstar overnight?

What we don’t see with the people who are at the top of their game is the 10 or 15 or even longer in some case of years of work to get to that point where when they have that breakthrough that they can enjoy it a bit more but that only comes after the years of work before.

Do you think any of these people who have put in 15 years of work in a specific industry or doing a specific job and are now earning millions….did it by luck? No chance.

They see the long term gains and that they will get there if they keep at it.

I personally think that the first few months are the crucial parts when starting out doing something new. The reason for this is that you become uncomfortable because you have never done it before and this isn’t where we want to stay.

When I started out online building my business, I remember being so frustrated on so many different occasions because things weren’t going as I had planned and it is difficult to keep doing the work with when setback after setback keep coming up.

I also realised that after a certain amount of time, it gets easier. What I mean by that is that I became more certain that this will work so it meant that everytime something did not go to plan that I looked at it differently.

That didn’t work….How else can I do it?

If you can get past that initial stumbling block of wanting to run because it is uncomfortable…your chances of success get bigger and bigger because the longer you stay with it…..the more the competition gives up so that when you do get to have your business running well…there are fewer people there so you can make more money.

Stick with it. Do the work and know that it will pay off. (That advice is for me too. )

Liam Kearney Blog about creating an internet marketing brand

Are You Struggling to Make an Internet Marketing Brand for Yourself

I had been struggling with the idea of creating an internet marketing brand for myself

Every training I went through said create an internet marketing brand for yourself so that people will recognise and have a relationship with me instead of not knowing who I am.

I understood the concept of an internet marketing brand but was struggling to apply it to me and my own business

Internet Marketing – what is a brand?

When I think of brands, I think of Coca Cola, Virgin, Apple, Microsoft and for most of these companies I just see the corporate logo and had been really struggling with the idea of creating ‘brand me’ and what it looked like and what it stood for.

I thought that it needed to be flashy and cool and very corporate so that business owners would relate to it and I didn’t know how to myself into a corporate internet marketing brand.

Internet marketing – the breakthrough for creating a brand

After some soul searching and frustration I finally understood that it’s not about the ‘corporate logo’ and that it is really about figuring out what your core values are and designing your business(and life) around them. I understood that I was my internet marketing brand already and that it was all about relating to people and actually making that human connection.

The relationship that people have with you and your brand is the only thing that matters. Most people spend all their time worrying about getting new customers and forget to look after the customers that they have already.

I think we all have been guilty of this at times. Looking at how we can get more instead of how we can give more to our existing customers and ask them if there is anything that we can do to help them and to really deliver for them so that they would recommend us to a friend.

So when you figure out what is important for you then you can actually use those criteria for making decisions and they will help you and I make better decisions and decisions that we actually believe in.

Brand You – Be vulnerable

For me the hardest part of creating an internet marketing brand was actually taking that step and putting myself out there and being vulnerable. That was scary and contrary to what I had always believed in. I thought that a leader was someone that had no faults and only ever showed the good side to the world.

Then I really started thinking about things from my own perspective. If I come across someone that I am thinking of doing business with or giving my trust to, when I meet someone who has no story of struggle and tells me that everything is great, some small alarm bell goes off in the back of my head and I don’t fully trust that person 100% because they just seem unreal.

Would you prefer to see a human or a robot?

Too good to be true or just not going all in by telling me something ‘human’ that will allow me to trust them more. That was a scary thing to see for me because I have spent most of my 31 years on the planet trying to portray that image to the outside world.

I did not see that because I wasn’t being authentic and genuine with other people, there was no way that they would be genuine and open up and actually trust me.

Now I understand that the more I open up to people, the better the relationships I can have with them because when I am willing to show that I am vulnerable then the people that I am in contact with really identify with that and let me see a little bit of their soul.

That is when the breakthrough happens for me.

Some days now when I have a conversation with a customer or friend and I come away feeling a bit deflated or not very enthusiastic….those are the days that I know I am hiding myself and that I am not being genuine with them and they can sense that before I even open my mouth.

SO this brings me back to the internet marketing brand. If your internet marketing brand leaves you feeling anyway flat or not enthusiastic then it generally means that you are trying to be something that you are not or are just hiding the little bit of truth somewhere.

If your ‘internet marketing brand’ is aligned with your core values and makes you a bit nervous in the beginning then you have probably hit the nail on the head with it.

The question some people ask me is ‘what would I do now if I was starting all over again and had to create a brand for myself again’? What advice would I give to that?

Internet Marketing – Advice to create your brand

Well first off you need to understand that your internet marketing brand ‘is you’! Your brand isn’t portraying you as you would like to be but it should actually show you as the real you. Now some people take this to the extreme and spill their guts and tell people every little thing that has happened to them and I don’t think that is a good idea either.

You people a glimpse into your world and allow them to make a decision based on that. I don’t recommend giving people your life story…they are not your friends (yet anyway) so you have to treat it a little like dating. You give enough of yourself to seem vulnerable but remember that you want them to like you and spend more time with you.

You don’t need to hit them with everything that you have and say take it or leave it.

Your internet marketing brand needs to be you. Not everyone is going to like it and not everyone is going to like you so remember that.

You create your internet marketing brand, ‘you’ online, and you want to find other people who like that and are drawn to that.

All of your fears and all of those things that you think will scare people away are actually what your internet marketing brand is all about.

Start today and create brand ‘you’ and make your internet marketing brand something to be proud about.

Liam Kearney Blog on shortening the IM learning curve

How Do You Shorten the Internet Marketing Learning Curve

The one thing I have been trying to figure out about other people who get involved in internet marketing is how do I help them shorten the curve?

The reality is i’m not entirely sure but I do have a few suggestions. The first of which is be stubborn. Decide it is going to happen and stick to that idea and be really stubborn about it.

The second is start with one area and do not leave it…you can be really stubborn about that too. Stick to that area until you have mastered it.

I think that the journey to get there is more beneficial than the goal. The sooner you commit to that goal…the sooner you can you can get started on that work and sooner you can grow into that person who can actually attain that goal.

What can you do to help yourself?

1) Commit to the process and understand that the goal will come

2) Do the work and learn it one step and process at a time

3) Don’t ask for advice from people who have never done what you are trying to do

4) Get a mentor…..get help from someone who can actually help you do what you want to do

5) Take the advice when it is given and don’t think you know better

6) Enjoy the ride. It’s gonna have highs and lows and ups and downs so enjoy it and don’t expect anything else.

The real Internet marketing cycle by liam kearney

Internet Marketing Cycle – Does Your Journey Look Like This

For most people who come in to internet marketing or home business opportunities the driving force always tends to be money or lack of money which is why we get all the hype with the marketing

Most people who get started have an idea that the journey will go along the lines of this: get started, don’t learn new skills, put little effort in and earn lots of money very quickly.

The reality is very different for most people. They come in and don’t put the effort in and get very frustrated very quickly and quit or just can’t decide on which opportunity is for them.

 

 

There are some people who actually stick it out and choose that they will make it and get ‘internet marketing’ to work for them.

These are the people that understand that if they do the work then they will get the results. They stop looking for the results right now and just get stuck in and do the work and leave the results take care of themselves.

It is the same habits that people who are top earners in any industry have. They concentrate on doing the working and learning the skills and they do this one skill at a time. They are patient and know that the hard work will pay off.

I understand this now but really did not have a clue when I started out.

The idea that I would have to work on and learn about myself in the process of starting and growing a business was way out of my thought process.

I see now that if I am not willing/able to grow as a person then my business will never grow.

When I figured that out, I started going to event, seminars, courses and getting mentors and am making huge strides now.

I know now that I will be successful and that it does not happen overnight.

Those ‘overnight successes that we see on tv and hear on the radio have got 5-10 years of hard work at least behind them before the became successful overnight.

Are you willing to put that work in for success and a life that you want on your terms?

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