Category Archives: Online Marketing

Still Struggling for Perfection

Have you got something big that you wanted to do in your life?

Why have you not done it yet?

I’m sure there are many reasons but one of the bigger reasons that I think that people do not accomplish as much as they want is that they fail to ship the idea or product.

What the heck does ‘fail to ship’ mean?

That’s a good question. When you have a product that you think is great and you don’t meet the deadline and you don’t actually send the product to your suppliers or customers that is failing to ship the product. So i’m using it here to mean that you don’t do what you said you would do. You want to write the book but you never start or you start and you are waiting for some day in the future that you will be ready and it will be perfect. Striving for perfection is the ultimate failure to ship.

How do I ship my idea?

It all begins with writing something down…….your deadline! If you don’t have a deadline then you will never do anything with it. The moment you actually write something down and commit to it, the idea changes in your head. When you commit to a deadline and tell other people about it, even more changes. You will be afraid of looking bad in front of them so you will make sure that the work is done. The moment you come up with a deadline, you immediately start to ask ‘how can I do this?’ which is massive because at that moment you are making progress. You have gone from I can never do this to – how can I get there?

Ask for help!

When you start out, you won’t know how to do everything so get used to the idea of asking for help. Every time you want to do something and want to accomplish it fast, you need to ask for help from people who have done that thing. Ask your friends, get a few of them around the table and ask them to help you come up with ideas…you will be amazed with what you come up with by doing that. Ask for help from everyone, you will be blown away by how many people want you to succeed and will help you to get there.

Do it as often as you can!

The first day you try this, it will be uncomfortable and you will want to run away from it. The more often you do it, the easier it gets and the better and more efficient you get at it. It also does something to your confidence and self esteem. Every time you get something done and ship it, you feel a sense of accomplishment and you want to do it more. It is the ultimate high and will help you to get where you want faster than you ever thought you could.

The idea of perfection versus the reality

Perfection as an idea is wonderful but in my opinion, completely not do-able. Any time you create something, do something and accomplish something, you will always see better and more efficient ways of doing it and improvements that you can make to it. That is the beauty of life. The more you do something, the better that you get at it and the more focused you become in relation to that field. On the other side, if you constantly wait for something to be perfect before you show it to the world, the world will never see it.

Do you want all that work to be a waste?

What ever your idea is, that big dream, that little thing. Don’t let that go to waste and don’t put all that effort in to it and never use it, That would be a waste and a the rest of us will not get to see it. I want to see your work. Get it out there today.

Create the habit. Ship it today and you won’t believe how far you will have gone in 6 months.

Liam Kearney Blog on shortening the IM learning curve

How Do You Shorten the Internet Marketing Learning Curve

The one thing I have been trying to figure out about other people who get involved in internet marketing is how do I help them shorten the curve?

The reality is i’m not entirely sure but I do have a few suggestions. The first of which is be stubborn. Decide it is going to happen and stick to that idea and be really stubborn about it.

The second is start with one area and do not leave it…you can be really stubborn about that too. Stick to that area until you have mastered it.

I think that the journey to get there is more beneficial than the goal. The sooner you commit to that goal…the sooner you can you can get started on that work and sooner you can grow into that person who can actually attain that goal.

What can you do to help yourself?

1) Commit to the process and understand that the goal will come

2) Do the work and learn it one step and process at a time

3) Don’t ask for advice from people who have never done what you are trying to do

4) Get a mentor…..get help from someone who can actually help you do what you want to do

5) Take the advice when it is given and don’t think you know better

6) Enjoy the ride. It’s gonna have highs and lows and ups and downs so enjoy it and don’t expect anything else.

Liam Kearney Blog Post on working smart

Internet Marketing Are You Working Smart

Think about the last 12 months in your life

Have you been working towards something or have you just been working?

I have just realised how much work that i have been doing that has not been taking me towards my goal in as fast a way as possible

How many of you have started out doing something new and asked someone for advice? Then you get the advice and what do you do with it…..that’s right…absolutely nothing.

We think we know better and go off to do it our own way.

Was there a point to asking for advice if we are not going to do anything with it?

But we don’t really look at it this way though most of the time. We just take the advice and ignore it and think we know better even though we have never done that thing before.

How insane is that when you look at it?

So you go up and ask someone who has lost weight or is making more money than you ‘how did you do it’ and then they tell you and you decide that it is better to stay in your comfort zone and not do it the way that they tell you.

You decide that you will get the result you want by doing things the same way that you have always done them and expect to get a different result than you have now.

I figured that I have been doing this with my affiliate marketing and that really bothers me now so I am now taking action about all those things I need to do and that advice that I didn’t take.

I can’t wait to see what happens in the next few months.

Liam Kearneys Blog about why you should stop worrying about when you will get there and just concentrate on doing the work and trust that you will get there

Are You Worrying About When It Will Arrive

So you are new to internet marketing and you are excited cos you are going to make 10k per month

Then you do some work and nothing happens and you start to get frustrated

Now what do you do????

This is the point where most people will get overwhelmed and want to give up and want to know how fast they can make a return on their money.

The honest answer is ‘it depends on  you’.

That’s a crap answer if you were looking for a specific day isn’t it.

The truth is that you will get out what you put in.

Most people will come in and do a bit in one area and then do a bit in another area and won’t make any money because they do not commit to the process of learning a new skill set and putting that into practice everyday.

I don’t say this pointing fingers at anyone because I went through that phase of unrealistic expectations too but I didn’t give up.

The more you worry about the goal and when it is coming, the more you are distracted from doing the work that will get you there.

It’s like going to the gym, You don’t expect to lift really heavy weight straight away. You understand that you will get stronger over time and eventually reach your goal.

Internet marketing is the exact same but because so much of the marketing is rags to riches and fast cars then it brings in alot of people with those sorts of expectations which means that they will get a rude awakening at some point because it just does not work like that.

Look at anything in your life that you are really good at now, sports or career or anything. Did you just have  a go at it and realise that you were one of the best in the world straight away….I didn’t think so.

If you want to get good then you need to understand it is the same as anything else. You need to plant the seeds and then look after them and then wait until the season comes around to harvest.

Don’t try to hurry the process because you can’t and you will get really pissed off and frustrated.

Stop worrying about the when and just know that if you are willing to do the work then it will come together for you.

Are you building relationships with your list or are you leaving all that money just sit there

Your List Is Your Most Valuable Asset but Are You Using It

Every online marketer worth their anything will tell you to build a list…..

But they don’t tell you what to do with it once you have it

The whole point of building a list is so that you can build relationships with the people on it so that they will know, like and trust you(well some of them anyway)

I know so many people who are spending their hard earned money building a list of customers and potential customers and then the list just sits there and and you do nothing with it.

I don’t claim to be different on this on, I have done this too.

I got so caught up in building a list of people and increasing the size of that list that I forgot to talk to them.

You have a massive list of people who have all raised their hand to say that they are interested in what you have to offer and you let them sit there and they might not even know your name if they saw it.

The old way of marketing is fine if that is what you want but it doesn’t excite me any more and I think that any time you can give someone else a bit of yourself and show them what you are really like instead of being one of those people who tries to please everyone, then you get people’s attention because you care about them and you give them value.

How surprised are you when someone shows an interest in you and actually care about you….for most people the answer would be ‘very surprised’.

We are so used to being treated like cattle that we are surprised when someone actually takes the time to connect with us.

This is the same thing on the internet.

You can be that person that sticks out miles because you give people a look at the real you and let them decide for themselves whether they like you or not.

If they don’t like you that’s great because you can get down to having better conversations with those people who actually do like you.

You then get to work with people who you actually get on with…isn’t that a nice idea.

Start talking to your list today.  Get them to take some action just to let you know they are still alive and interested in what you have to offer. If you get no response from them….get them off your list and don’t waste any more time trying to talk to them.

Are you throwing your money away on advertising?

Just Throw Your Money Away

Have you been marketing for a while now?

Have you been thinking, if I can just spend another 100, i’ll figure it out?

Have you been spending money and not knowing why it is not working or what you are getting in return for your cold hard cash?

Well, my guess is you are not tracking what is going on. You don’t know which of your pages is converting better than the others and you are not willing to spend the time to find out.

Am I wrong?

Do you know what the difference between you and the guy who is earning 10,000 per month is? He is paying alot of attention to where he spends his money and is tracking everything and my guess is that you are not.

It’s ok, don’t feel bad about it, we’ve all done it. The important thing to realise is that, tracking is not complicated and it is a skill that you can learn reasonable quickly.

There are various types of tracking software, free paid, simple or really elaborate. There is an idea out there that paid software is easier than paid but I believe that this is also down to the fact that people are lazy and if there is a way to do less work, most people will do that.

It is completely up to yourself but I would highly recommend you begin with free or low cost software depending on your preferences, the reason for this is that you will have to learn and understand it better than you will if you just by a package to use.

Figure it out and then it will help you to save money on your advertising for the rest of your life.

Stop being lazy and don’t spend another penny until you get your tracking in order.

Learn it, use it and reap the benefits.

Liam Kearney Blog about the power of sharing your goals with people so that it helps to keep you accountable

What Scares Me for 2014

I’m always telling people to go after what scares them and put their ideas out there….

So here are some of the things that scare me and they are now my goals for 2014

I have no idea how I will achieve some of them but I am going to give it everything I can and figure it out to make it a reality.

 

For some people they will have dreams and hopes and they will never tell a soul about them for fear of what other people think.

That is exactly why I am creating these videos so that I share my goals with you to keep me accountable and also so that I won’t let anyone say that I said I would do something and did not do it.

It’s a little scary but then again if a dream or goal or idea is big enough then you won’t mind looking a little silly on the way to achieving them.

Liam Kearney Blog about Autoresponders

Are You Using an Autoresponder

Most people don’t even know what an auto responder is..are you one of them?

What the heck is an autoresponder?

An autoresponder is a way of communicating with customers and potential customers and large groups of people through email.

 

Learn about autoresponders because they can turn a list of potential customers into a group of loyal buying customers when used in the right way.

What if you could do away with cold calling? What if you did not have to interrupt people’s patterns and then try and sell them something?

What if you only spoke with people who wanted what you have to provide them with and they have their mind made up when they actually speak to you?

Do you think that could make you more money? Do you think that could give you more free time and less stress?

Would it be worth checking out and figuring out how to use so that it could give you more time to spend with those people who you really want to spend time with?

If you could write a message and send it out to a group of 1000 people with one click of a button and give them all value, would you want to use it?

I use it and it is fantastic and saved buckets of time. You should be using it too.

Check out more of my videos on my YouTube Channel.

Liam Kearney Blog about marketing

Are You Afraid of Your Marketing Standing Out

Are you marketing your business with success?

Or are you spending money on advertising and not really sure what you get back in return for it?

When you begin advertising or marketing, you will worry about playing by the rules and marketing to the largest number of people that you can find….more than likely.

 

You need to realize that marketing is a way to create and build relationships with people and that if you actually take a chance and put your beliefs out there, people will either like it or they won’t.

Your job as a marketer is to get rid of as many of those people that will not do business with you as fast and as cheaply as possible.

It is a different way of thinking

is marketing authentic and from the heart? Liam Kearney Blog

Struggling With Your Marketing

The more people you can advertise to the better…..right?

That depends on who you are and what you are selling….

If you are Coca Cola…then yes. If however you are a small business then not so much. You need to know who you are selling to and where to find them.

Most people believe that a large advertising budget will solve all problems but the reality is that all successful people are doing the work that gets them the results. They find out what is working and then spend the money there.

You need to ask yourself, am I proud of what I am marketing? Would I do business with someone if they were giving out this message, if your answer is no then you need to find something that you do like and use that.

Most people end up using a message in their marketing that they did not like themselves but end up using it themselves because it is easier than thinking up new ideas yourself.

If you can try to market something that really excites you then you will get a completely different kind of customer than if you are using some message that you don’t like.

It’s not rocket science but you will have to do the work to find out what works for you.

Everyone that I know who is earning six figures upwards is working really hard for it and when the find a niche/keyword that works really well, they can just scale up and earn even more money. It will take a little time to figure out what works for you and what doesn’t work but it is so rewarding when you do.

Most of us do not have the budget of a large multinational so we have to think about things differently. You also need to remember that people invest in and buy from people and not from some faceless corporation so show your human side.