Does your business have a 12 month calendar with all the seasonal events marked on it?
Have you marked out for the year what promotions you are going to use in January for their new years resolutions?
Have you figured out what you’ll give for valentines day?
Do you know what you’ll be offering for the summer or christmas to encourage your customers and potential customers to buy?
Or are you just doing it last minute as events come up?
You need a game plan!